Join this engaging session to explore the journey behind the groundbreaking
PortrAIts of Cancer™, a program developed by Arcus Biosciences, that utilizes digital tools, including artificial intelligence for storytelling. Learn how Arcus collaborated with the advocacy community to merge personal cancer stories and modern technology into visual images for sharing on social media. These one-of-a-kind portraits bring emotions to life and transcend the boundaries of the spoken word.
Through real-life examples and insights, this session will cover:
- Key components to a successful corporate reputation program that prioritizes community needs
- How to build a consortium of top-tier partners to meaningfully contribute to the patient community
- Considerations for privacy, copyright, intellectual property and compliance within the evolving world of AI
- Building trust and ownership internally to ensure program success and sustainability
This inspiring case study showcases how art, storytelling, and technology come together to create a transformative program with the power to move hearts, inspire trust, and strengthen connections in the cancer community.
