Fierce Pharma Engage 2025: Full Schedule

A creative, achievement oriented professional with established performance at three pharma/biotech companies, progressing from a field based medical role to senior leadership level positions in more than 12 different therapeutic areas. Proven ability to create functions and communicate... Read More →

Thursday May 1, 2025 8:45am - 9:00am PDT
Town & Country Resort

Medical Affairs

9:00am PDT

Fireside Chat

Thursday May 1, 2025 9:00am - 9:30am PDT

Town & Country Resort

Thursday May 1, 2025 9:00am - 9:30am PDT
Town & Country Resort

Medical Affairs

9:30am PDT

Presentation

Thursday May 1, 2025 9:30am - 10:00am PDT

Town & Country Resort

Speakers

Jolan Terner-Rosenthal, Ph.D.

Executive Director, Publications, Mirum Pharmaceuticals

Jolan Terner-Rosenthal, PhD, is a Medical Affairs leader with more than 20 years of experience at large and small global biopharmaceutical companies. Dr. Terner-Rosenthal currently serves as Executive Director, Publications at Mirum Pharmaceuticals, a rare disease-focused company... Read More →

Thursday May 1, 2025 9:30am - 10:00am PDT
Town & Country Resort

Medical Affairs

10:00am PDT

The Evolution of MSL Metrics: Measuring Success Beyond KOL Interactions

Thursday May 1, 2025 10:00am - 10:45am PDT

Town & Country Resort

Discover Modern Approaches to Measuring MSL Impact and how MSLs add value beyond KOL interactions through strategic insights, collaboration, and data-driven contributions
Gain Insights into Innovative Metrics and new ways to measure MSL success, from scientific exchange quality to real-world evidence contributions and patient impact.
Discuss Success Stories and Challenges and hear how organizations have updated MSL metrics, overcome barriers, and aligned strategies with business goals and patient needs.

Speakers

Avni Patel, PharmD

Senior Director, Medical Affairs, Jazz Pharmaceuticals

Joanna Gonsalves

Executive Director, Global Field Medical Excellence, Amgen

Thursday May 1, 2025 10:00am - 10:45am PDT
Town & Country Resort

Medical Affairs

10:45am PDT

Networking Break Medical Affairs

Thursday May 1, 2025 10:45am - 11:15am PDT

Town & Country Resort

Thursday May 1, 2025 10:45am - 11:15am PDT
Town & Country Resort

Medical Affairs

11:15am PDT

Workshop- AI in Action: Practical Strategies for MSLs to Enhance Engagement and Insights

Thursday May 1, 2025 11:15am - 12:30pm PDT

Town & Country Resort

Learn how to leverage AI tools to convert complex scientific papers into engaging podcasts and digestible formats for easier dissemination.
Discover AI-driven techniques to analyze key opinion leader (KOL) interests, preferences, and emerging trends for more impactful interactions.
Explore how AI can streamline pre-call research, synthesize key data points, and enhance strategic preparation for KOL engagements.

Speakers

Ralph Rewers

Former Executive Director Medical Affairs, Gilead

Patrina Pellett, PhD

MSL Excellence Lead, MSL Mastery

Patrina is a dynamic and experienced Medical Affairs leader dedicated to helping MSLs and Medical Affairs teams unlock their full potential. As the Training Lead for MSL Mastery, she designs and delivers customized training programs that enhance strategic thinking, relationship-building... Read More →

Thursday May 1, 2025 11:15am - 12:30pm PDT
Town & Country Resort

Medical Affairs

12:30pm PDT

Chairperson’s Closing Remarks

Thursday May 1, 2025 12:30pm - 12:45pm PDT

Town & Country Resort

Speakers

Ralph Rewers

Former Executive Director Medical Affairs, Gilead

Thursday May 1, 2025 12:30pm - 12:45pm PDT
Town & Country Resort

Medical Affairs

12:45pm PDT

Networking Lunch Medical Affairs

Thursday May 1, 2025 12:45pm - 1:45pm PDT

Town & Country Resort

Thursday May 1, 2025 12:45pm - 1:45pm PDT
Town & Country Resort

Medical Affairs