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Panel: Creating a Unified Omnichannel Strategy: Fostering Seamless Collaboration Between Medical Affairs and Commercial Teams
Wednesday April 30, 2025 2:30pm - 3:15pm PDT
Town & Country Resort
    • Discuss how Medical Affairs and Commercial teams can align on messaging and strategies to ensure consistency across all customer touchpoints while maintaining compliance and scientific integrity. 
    • Identify practical tools, technologies, and workflows that streamline collaboration between Medical Affairs and Commercial teams, enabling an integrated omnichannel approach. 
    • Explore best practices for leveraging data-driven insights to personalize stakeholder engagement and measure the success of a unified omnichannel strategy 
Speakers
avatar for Myles Lawless

Myles Lawless

Senior Director, Head of Digital & Omnichannel Marketing, Corcept Therapeutics
Myles currently leads digital marketing strategy, data-driven marketing automation and analytics, and omnichannel capabilities to elevate healthcare professional and patient disease education and commercialized brand engagement at Corcept Therapeutics.Myles is an accomplished leader... Read More →
avatar for Divyesh Khetia, PharmD

Divyesh Khetia, PharmD

Vice President, Head of Medical Channel Excellence, Pfizer
avatar for Stevan Tomich

Stevan Tomich

Lead Omni Channel Strategist for Medical Affairs Oncology, AbbVie
Stevan is a proud graduate of Butler University (Go Dawgs!) with a rich background in both large and small pharmaceutical environments, excelling in commercial and medical settings. His passion for the intersection of science and strategy has led him to his current role as the Oncology... Read More →
avatar for Vangelis Vergetis, PhD

Vangelis Vergetis, PhD

CEO, Epikast Inc.
Vangelis has been working in the intersection of healthcare, technology, and data science for more than 15 years.He started his career as a consultant at McKinsey and at Hakluyt, where he spent twelve years advising biopharmaceutical executives on several topics - particularly in... Read More →
avatar for Donnie Wooten Jr. Pharm.D.

Donnie Wooten Jr. Pharm.D.

Global Head Strategic Medical Content & Omnichannel, Organon
Donnie Wooten, Jr., PharmD is currently serving as Head & Team Lead of the Strategic Medical & Channel, Analytics Metrics & Innovation, Field Medical COE group. In this role, he is responsible for driving Strategic Medical Content & Omni-Channel (SMCC)/ Field Medical Center of Excellence... Read More →
Wednesday April 30, 2025 2:30pm - 3:15pm PDT
Town & Country Resort
  Medical Affairs

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