Discuss recent regulatory changes impacting Medical Affairs and how these changes allow Medicals to engage proactively and strategically, breaking down traditional barriers with commercial teams while remaining compliant
Explore strategies for balancing compliance with market access by integrating HEOR to create unified, impactful value stories that support patient access and reimbursement goals
Hear ways to redefine value by aligning scientific insights with economic outcomes, expanding beyond HCP engagement to include payers, patient advocacy, and partnerships with medical societies
Learn how Medical Affairs can collaborate cross-functionally to navigate reimbursement challenges, streamline access, and ensure timely, affordable treatments for patients
