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Panel: Navigating Regulatory Complexity in Medical Affairs: Compliance, Market Access, and Value-Driven Strategies
Wednesday April 30, 2025 4:30pm - 5:15pm PDT
Town & Country Ballroom C
    • Discuss recent regulatory changes impacting Medical Affairs and how these changes allow Medicals to engage proactively and strategically, breaking down traditional barriers with commercial teams while remaining compliant 
    • Explore strategies for balancing compliance with market access by integrating HEOR to create unified, impactful value stories that support patient access and reimbursement goals 
    • Hear ways to redefine value by aligning scientific insights with economic outcomes, expanding beyond HCP engagement to include payers, patient advocacy, and partnerships with medical societies 
    • Learn how Medical Affairs can collaborate cross-functionally to navigate reimbursement challenges, streamline access, and ensure timely, affordable treatments for patients 
Moderators
avatar for Jonathan Ploeger

Jonathan Ploeger

Director, Health Evidence and Outcomes Liaisons Team Lead, Genmab
Speakers
avatar for Tricia Mullins

Tricia Mullins

Executive Director, Global Head, Early Patient Engagement and Professional Societies, BeOne Medicines
avatar for Murali Gopal, MD

Murali Gopal, MD

Vice President, Head – Medical Affairs, Phathom Pharmaceuticals
avatar for Anna Purdum, PharmD, MS.

Anna Purdum, PharmD, MS.

Vice President & Head of Global Market Access, Orca Bio
Dr. Anna Purdum is currently VP of Global Market Access at Orca Bio, where she is responsible for the development and execution of all strategic and tactical market access initiatives for its lead asset, Orca-T–including overarching access strategy, evidence generation, payer value... Read More →
Wednesday April 30, 2025 4:30pm - 5:15pm PDT
Town & Country Ballroom C Town & Country Resort, 500 Hotel Cir N, San Diego, CA 92108, USA
  Medical Affairs

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