The digital era has transformed how healthcare professionals consume information, make decisions, and engage with brands. In this keynote, gain an insider’s perspective from a practicing emergency medicine physician who also leads a top HCP influencer agency. Discover how authentic digital engagement, peer-to-peer communication, and content tailored to the needs of today’s clinicians can reshape medical affairs strategies and deepen impact.
- Hear how digital platforms are changing the way healthcare professionals seek and share medical information.
- Learn how to partner with HCP influencers to amplify educational efforts, support launches, and enhance scientific communication.
- Understand what resonates with frontline clinicians and how medical affairs teams can evolve their engagement strategies to meet them where they are.
