Fierce Pharma Engage 2025

Employees who are proud of their workplace and engaged in the company’s mission can be your most impactful advocates. However, encouraging them to share their enthusiasm authentically and responsibly on social media poses unique challenges for corporate communicators—especially in regulated industries like biotech and pharmaceuticals. This panel will explore how corporate communications teams can inspire and support employees to amplify the company’s message while staying true to its values.
 

• Discover how to empower your workforce as enthusiastic ambassadors and strengthen your company’s reputation from the inside out.
• Equip employees with tools, templates, and resources that make it easy to share their personal stories in a way that resonates with audiences.
• Develop creative campaigns to engage employees, build enthusiasm among employees to champion your brand on their personal platforms and consider how to strike a balance between authenticity and compliance.
• Highlight successful examples of employee-led initiatives that enhanced brand visibility and learn actionable strategies for turning your workforce into your most trusted and effective brand evangelists.