Fierce Pharma Engage 2025

Patient advocacy is at the heart of creating meaningful change in healthcare and while most have a patient advocacy team, this session will discuss what made the largest for patients and how to utilize these strategies authentically. This panel will explore how patient advocacy, when strategically integrated into your communication and engagement efforts, can be a game-changer for both patients and the companies. With a focus on real-world examples and innovative programs, this session will showcase how patient-centric communication can move beyond PR, genuinely supporting patients, caregivers, and communities in areas of significant medical need.