Fierce Pharma Engage 2025

In today’s rapidly shifting media landscape, communicators face new challenges in amplifying messages from leadership and executive teams. From podcasts rising in influence to social media reshaping communication strategies, it’s crucial for communicators to adapt and evolve their approach. This panel will delve into how organizations can effectively navigate this dynamic environment, select the right channels, and tailor messaging to achieve corporate goals. This session will also examine how the rise of digital platforms has transformed leadership communications and how to balance costs, ROI, and reputational considerations when choosing the best opportunities.