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Panel: From Setback to Strength: Navigating and Communicating Challenging Clinical Trial Results
Wednesday April 30, 2025 11:15am - 12:00pm PDT
Town & Country Resort
When faced with a trial that doesn’t successfully achieve its primary endpoint, communication leaders must navigate a storm of questions, doubts, and concerns from investors, patients, employees, and the public. This panel will feature experienced communications professionals who have successfully managed the fallout of failed or challenging trials and lived to tell the tale. They’ll share practical strategies for addressing negative news, controlling the narrative, and maintaining confidence among key stakeholders.   
  • Discover how to define success in moments of failure, rally employees, and ensure that everyone is aligned on the path forward.  
  • Real-world anecdotes and stories will offer invaluable insights, from navigating investor calls and media inquiries to keeping the morale of employees high and inspired. 
Moderators
avatar for Stephanie Yao

Stephanie Yao

Senior Vice President, Investor Relations and Corporate Communications, Bicycle Therapeutics
Stephanie Yao is a strategic communications leader with more than 20 years of experience in the biopharmaceutical, federal government and healthcare non-profit industries. She currently serves as senior vice president, investor relations and corporate communications at Bicycle Therapeutics... Read More →
Speakers
avatar for Kristin Yelenovic

Kristin Yelenovic

Global Head of External Communications for Pfizer Specialty Care, Pfizer
Kristin is an experienced external communications leader with a proven track record of driving impactful communications strategies for global organizations. As the Global Head of External Communications for Pfizer Specialty Care – which includes Rare Disease, Inflammation & Immunology... Read More →
avatar for Debbie Etchison

Debbie Etchison

Executive Director, Head of Corporate Affairs, Alkeus Pharmaceuticals, Inc.
Debbie Etchison is a purpose-driven strategic communications professional with more than 20 years of in-house and PR agency experience in the pharmaceutical industry leading corporate communications, patient advocacy and engagement, first-in-class pharma product launches, disease... Read More →
Wednesday April 30, 2025 11:15am - 12:00pm PDT
Town & Country Resort
  PR & Communications
  • Qtag PR&CommsFeaturedSession

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