When faced with a failed trial, communication leaders must navigate a storm of questions, doubts, and concerns from investors, patients, employees, and the public. This panel will feature experienced communications professionals who have successfully managed the fallout of failed trials and lived to tell the tale. They’ll share practical strategies for addressing negative news, controlling the narrative, and maintaining confidence among key stakeholders.
- Discover how to define success in moments of failure, rally employees, and ensure that everyone is aligned on the path forward.
- Real-world anecdotes and stories will offer invaluable insights, from navigating investor calls and media inquiries to keeping the morale of employees high and inspired.
