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Panel: Reimagining Pharma Marketing: Driving Personalization and Engagement in a Changing Commercial Landscape
Tuesday April 29, 2025 4:15pm - 5:00pm PDT
Town & Country Resort
  • Redefine marketing roles to prioritize customer engagement and portfolio strategy over product-specific tactics, aligning teams with broader organizational goals.
  • Leverage advanced analytics and AI to integrate real-time insights into personalized engagement, fostering data-driven, scalable marketing approaches.
  • Adopt an organization-led model to ensure consistent and impactful customer relationships across all touchpoints, moving beyond traditional sales-rep dependency.
  • Foster cross-functional collaboration between marketing, sales, and medical teams to break down silos and create seamless, patient-centric experiences.
  • Measure success effectively by implementing metrics that reflect meaningful customer interactions, improved patient outcomes, and long-term growth potential.
Moderators
avatar for Alison Tapia

Alison Tapia

Senior Director, Performance Marketing & Digital Innovation, Dermavant
With over 20+ years of industry experience, Alison has become an expert in launch excellence and digital transformation. She has played a pivotal role in the success of 20+ Rx product launches and has a proven track record of establishing enterprise-wide approved solutions to maximize... Read More →
Speakers
avatar for Gozde Dinc

Gozde Dinc

Director, Strategic Partnerships & Innovation, Genentech
Gozde is a quantitative marketing leader who excels at innovating at the intersection of customer, business, and technology. In her current role, she leads the design and execution of cutting-edge digital marketing initiatives while building strategic partnerships that drive meaningful... Read More →
avatar for Emily Martin

Emily Martin

Associate Director of US HCP/Digital Marketing, argenx
Emily Martin is an Associate Director of US HCP/Digital Marketing at argenx. Emily leads efforts for digital analytics and measurement across all indications and campaigns. She ensures seamless experience for HCPs by driving ecosystem management, creating business rules, ensuring... Read More →
avatar for Kevin Ryan

Kevin Ryan

Director, Integrated Experience Planning - Immunology, Novartis
Kevin brings a wealth of experience spanning 25 years in the pharmaceutical industry, encompassing a broad range of sales and marketing roles. His journey began with Glaxosmithkline in New York City, where he excelled in various general pharmaceutical sales positions before transitioning... Read More →
Tuesday April 29, 2025 4:15pm - 5:00pm PDT
Town & Country Resort
  Pharma Marketing

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