Describe the pre-launch process and how they built the necessary infrastructure, functions, and teams to support the transition to a commercial organization.
Harness unique insights and hear lessons learned from a biotech that recently launched its first commercial product and utilized an exclusive distribution network, to access near real-time, comprehensive patient data, enabling deeper insights into patient cohorts and optimizing marketing and sales strategies.
Recognize how to leverage an omnichannel marketing strategy utilizing real time alerts, AI tools, and traditional methods to identify likely patients and optimize physician engagement and content delivery.
