Fierce Pharma Engage 2025

This panel dives into the art of creating meaningful patient engagement by integrating their voices from the start and building trust-based relationships that endure. Panelists will share actionable insights into working with advocacy groups, engaging underserved communities, and crafting campaigns that reflect patients' real challenges and aspirations.

• Recognize the importance of partnering with patient advocacy organizations to amplify patient voices and address unmet needs and how to engage them authentically
• Navigate the complexities of regulatory reviews (MLR/PRC) to develop compliant yet meaningful patient-focused initiatives.
• Consider tailoring engagement strategies to meet patients where they are—physically, emotionally, and digitally—in today’s fragmented media landscape.
• Evaluate how to balance innovative technologies with empathetic, human-centric approaches to strengthen patient relationships over the long term.