Fierce Pharma Engage 2025

This session explores how organizations can navigate ambiguity and maximize their marketing impact in a rapidly evolving landscape. This session examines agility both internally and externally, highlighting strategies for leveraging in-house teams to deliver cost control and brand consistency while balancing external partnerships for creativity and innovation. Attendees will gain insights into key considerations such as budget, organizational structure, and the trade-offs necessary to achieve alignment and impact in today’s complex marketing environment.