About me
Dr. Adam Goodcoff is the CEO of MedFluencers, the first and largest healthcare influencer marketing agency. He began his career as an emergency medicine physician in Chicago, quickly gaining recognition for his engaging and educational content on social media. Today, he has amassed millions of followers across platforms like TikTok and Instagram, becoming a leading voice in the digital medical community.
In addition to his executive duties and clinical work, Dr. Goodcoff co-founded The Med Life, a brand aiming to educate and inspire those interested in medicine worldwide, and the Healthcare Social Media Academy, which helps HCPs find their educational voice online. He also serves as a medical advisor to OpenEvidence, where he leads the Digital Opinion Leader Advisory Board and helps shape medical social communications strategy.
Dr. Goodcoff's work has been recognized by major media outlets, including Becker’s Hospital Review, which named him one of the Top 8 Doctors to Follow on Social Media. He has also been featured in MM+M’s 40 Under 40 and Reuters Next as a rising leader in healthcare.
