Fierce Pharma Engage 2025

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Golden State Ballroom

Town & Country Ballroom A

Town & Country Ballroom B

Town & Country Ballroom C

8:45am • Chairperson’s Opening Remarks
9:00am • Keynote: Reaching the Modern HCP: Physician Engagement in the Age of Digital Influence
9:30am • Doing More With Less: How to Create a World Class Medical Affairs Team on a Shoestring Budget
10:00am • The Evolution of MSL Metrics: Measuring Success Beyond KOL Interactions
11:15am • Workshop- AI in Action: Practical Strategies for MSLs to Enhance Engagement and Insights

Town & Country Ballroom D

Town & Country Foyer

Town & Country Resort